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APA Citation

Radjou, N., Prabhu, J. C., Ahuja, S., & Roberts, K. (2012). Jugaad innovation: Think frugal, be flexible, generate breakthrough growth. Jossey-Bass.

Chicago Style Citation

Radjou, Navi, Jaideep C. Prabhu, Simone Ahuja, and Kevin Roberts. Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. San Francisco, CA: Jossey-Bass, 2012.

MLA Citation

Radjou, Navi, et al. Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Jossey-Bass, 2012.

Harvard Style Citation

Radjou, N., Prabhu, J. C., Ahuja, S. & Roberts, K. 2012. Jugaad innovation: Think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.

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