Co-creating a customer journey with non-marketing experts - Aro, Päivi; Alapeteri, Anna; Oulun ammattikorkeakoulu; Oulu University of Applied Sciences (Oulu University of Applied Sciences, 2022)
Keywords: asiakaskokemus; asiakkuudenhallinta; markkinointi; palvelumuotoilu; customer experience; customer orientation; expert organisations; marketing; service design