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Record Citations

APA Citation

Kotler, P., & Keller, K. L. (2016). Marketing management (15th edition, global edition.). Pearson Education Limited.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th edition, global edition. Harlow: Pearson Education Limited, 2016.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th edition, global edition. Pearson Education Limited, 2016.

Harvard Style Citation

Kotler, P. & Keller, K. L. 2016. Marketing management. 15th edition, global edition. Harlow: Pearson Education Limited.

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