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APA Citation

Wesley, D., & Barczak, G. (2010). Innovation and marketing in the video game industry: Avoiding the performance trap. Gower.

Chicago Style Citation

Wesley, David, and Gloria Barczak. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Farnham: Gower, 2010.

MLA Citation

Wesley, David, and Gloria Barczak. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Gower, 2010.

Harvard Style Citation

Wesley, D. & Barczak, G. 2010. Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham: Gower.

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