Storgårds, J. H. (2011). Brand equity of digital games: The influence of product brand and consumer experiences as sources of unique value. Aalto University.
Chicago Style CitationStorgårds, Jan Henrik. Brand Equity of Digital Games: The Influence of Product Brand and Consumer Experiences as Sources of Unique Value. [Helsinki]: Aalto University, 2011.
MLA CitationStorgårds, Jan Henrik. Brand Equity of Digital Games: The Influence of Product Brand and Consumer Experiences as Sources of Unique Value. Aalto University, 2011.
Harvard Style CitationStorgårds, J. H. 2011. Brand equity of digital games: The influence of product brand and consumer experiences as sources of unique value. [Helsinki]: Aalto University.
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