Harnessing web 2.0 for business to business marketing : litterature review and an empirical perspective from Finland - Hiltula, Heidi; Lankinen, Mikko; Lehtimäki, Tuula; Salo, Jari (Working papers / Faculty of Economics and Business Administration, University of Oulu, ISSN 1459-8418, 2009)
Keywords: Industrial marketing; företagsmarknadsföring; industriföretag; Internet; teollisuusyritykset; yritysmarkkinointi; business-to-business marketing