The request for this thesis came from the Oulainen City Library. The Oulainen City Library is part of the Library for All -project with the Celia Library and many other public libraries. The project allows the Oulainen City Library to use the Celia Library’s talking book collection, which is provided for people who have difficulties in reading standard printed books. The aim of this thesis is to create a functioning marketing plan and to successfully market the new talking book collection and other services that improve the accessibility in the Oulainen City Library. In this thesis the talking book collection and its use is called the Vera service. The background knowledge applied consists of marketing, accessibility, the Oulainen City Library and the Celia Library. Materials that I used consist mainly of printed books and internet sources but I also interviewed some of the staff of the Oulainen City Library. I used functional method because the results of this thesis are written marketing materials, marketing presentations and a small event. In my opinion marketing went smoothly even though it had its challenges. The most challenging part was not only to find the proper target groups but also to create a functioning schedule. However, the marketing plan constitutes a good basis which the library can also use in the future. The most rewarding part of making this thesis was the positive reception of the people and the feel of working life. In the future it is important that all the staff members of the Oulainen City library have enough knowledge of Vera service. It might be good to have one responsible person who has deep knowledge of the Vera service. Library’s home page should include all the information related to the accessibility of the services in the Oulainen City Library. This enables that both the customers and the library staff could check what accessible services the library provides. In the beginning of the year 2015, the next step could be to evaluate if the Vera service needs more marketing efforts and to act accordingly.